Jacob Dickens
Purity Yoga and Spa
Purity is a yoga and spa company specializing in the spirituality of the body with a pure, fun atmosphere. From the name and lotus flower logo to the colors I focused on establishing a brand that was simple, yet filled with excitement and character. The biggest challenge I faced with the brand was getting the lotus flower to be more simplified, specifically, the perspective of a reflection in the water.
Amberjack Golden Ale
Amberjack is a Golden Ale beer product from Red Oak Brewery Co. The name Amberjack represents a fish that can be found all around the United States in freshwater and saltwater. Amberjacks are fierce and not afraid to take on anything just like the working class people. From the name and imagery to the colors, I focused on establishing a beer brand that represented a relaxing activity a working class individual would do after their long hours of work.
Keystone
Most companies have a graphics standards manual as a set of guidelines for how their brand can be represented. Before the manual the logo and name for a delivery pizza corporation needed to be created first. Keystone's trademark was designed with the intention of representing a place where excitement and pizza come together to warm up any atmosphere. The graphic standards display the Keystone identity through various components such as trademark use, documents, packaging, advertising, signage, wearables and more.
Pop Up Shop Suds
Senior exhibition theme was to create pop up shops to show how graphic design is shown in different ways. Suds was part of four pop up shops showing the design of a relaxing and bath shop. The theme for Suds was water marbling. Before the design of the packing the group and I needed to figure out how water marbling relates to a bath shop. We came up with the word Suds, which introduced the identity of the brand. I introduce the marbling into the packaging, so the brand was unified and coherent to the family. I ended up creating different flavors of tea.
